Ideas For an Internet Home Business on How to Convert Traffic to Sales
I received a post yesterday from an owner of an Internet Home Business, his question was did I have any ideas on converting traffic to sales. He rightly commented that getting traffic to our sites was only half the battle, we then had to convert the traffic to paying customers. It is a real eye opener when you realize that just having a site and owning an Internet Home Business is really barely a start, the real battle is getting the traffic and then trying to get them to convert.
For starters, I am assuming that if you have a site, an Internet Home Business, that your goal is to make money. There are other reasons to have a site, and if your goals are different, then that is your choice. Regardless of the reason for your site, you do want to have the people who visit your site to do something, sign up for a newsletter, be part of some movement, participate in some fashion. I will call all of these actions, including monetary ones, conversions for now.
The first thing we all have to realize that it is very uncommon for someone to visit your site, and right off the bat, do what you want them to do, very rare. Keeping this in mind, lets start with this basic premise, you have to have a clear idea what you want people visiting your site to do. It sounds basic, but most sites are not very clear on telling and directing visitors to their site what you want them to do. Here is a tip, you want to have one clear directive in mind when it comes to your traffic. you may have a number of options for them, but you need to have a focus, a number one task you want visitors to do , when they visit you for the first time.
If your Internet Home Business deals with selling skin care products, that is the final step in the process, you need to have a way for your visitors to get their. The first step, getting their email address. The dreaded list. I say dreaded list is because everyone who visits a site, knows that there are going to be a number of ways that , you and I want to get their email address, so we can in the future, send them a sales pitch. Its a fact of life on the Internet. If you are not collecting the emails of the people visiting your site, your Internet Home Business will fail, and fail spectacularly. Here are a just a few ways to collect emails for your mail in list.
This is a huge topic, one that I will be posting on for a few days. Before I deal with the ways to collect emails, I need to touch on this topic for a moment. We are talking about converting traffic and I must bring this up. We, you and I, are going to be spending a great deal of our time on traffic driving activities to get people to our Internet Home Business sites, right? We can never forget that there has to be something there for them to look at when they get there. Not only to look at, but a good reason for them to come back, again and again. The more reasons for them to come back, the greater number of times we have for them to make a purchase, or to get them to do what ever action we want them to do.
Anything we do on the Internet is a numbers game. We need a percentage of the over all traffic on the Internet to visit our sites, then we need a percentage of that percentage, to do what we want them to do on our site, to be successful. For all of this to happen, we need to be sure, that we have a site that will stand out, amongst the millions of other sites out there. That is a scary thought. Depending on the niche that your site is in, there will be thousands and thousands of other sites out there, competing for the same traffic you want. It stands to reason that your Internet Home Business better be ready for that traffic when it comes.
It may seem that I have gotten off target a bit, but I have not. Converting traffic is all about getting them back as often as possible, the more times they come back to your site, the greater the possibility that they will take the action that you want them to take. More on this tomorrow. Have a great day.
Bryan Beckstead, Internet Home Business, Internet Opportunities, Home Business Ideas
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