Integrating Niche Marketing with an Existing Internet Business
Niche Marketing is one of the biggest Internet Businesses out there, its a business that is very tricky to get involved in and one that is not a one size fits all as it its portrayed. I have to admit that I was not as familiar with the concept as I should be, and I was prepared to say that it was preying on the new people to the Internet. I recently spent some time getting a better look at NM and have a better understanding of the concept. Has my opinion of NM changed?
1. NM is for people who do not have a business already in mind and still want to make money on the Internet. If you want to start a business on the Internet that deals with an existing skill set you have, you are already committed to that particular business. For example, you are a stamp collector, you want to open up an Internet Home Business that deals with stamp collecting, that’s your goal, that is where your skills lie and that is what you are interested in.
To take this further, you want to concentrate on stamps from Great Britain, this is an area of particular interest and one that you have the most experience in. You are committed, you are going into a business that you have spent the last 10, 15 years of your life building, and learning about. all of your expertise is in this field and your dream is to open up on the Internet. Sounds like a dream come true, unfortunately, you have a small problem, your market is saturated with well aged, high page rank sites that are well entrenched. What to do ?
2. I find myself in this situation, I have an Internet Home Business that deals with Time Management, this is a very competitive market, with the top ranking sites very well aged, high page rank, lots of org and ed sites, this is not going to be an easy market to penetrate. If fact, this market is so entrenched, if I knew what I know now, when I started that site almost 2 years ago, I would of done things much differently. How differently, I would probably of not gotten into that market, at the least, would of gotten in at a spot that I had a chance of getting some page rank, yes, a NM !
3. What do people like myself, and our stamp collector do when we find that the market we are looking at entering is already crowded, crowded to the point that penetrating that market is going to be unprofitable from a business point of view. You have to ask your self some very tough questions and the best time to do that is BEFORE you decide to enter a particular market. That was my mistake, do not make it yours. I clearly did not do my homework when it came to the Internet and doing business on it, a fatal mistake in my case.
4. I know have to work my way out of my predicament, after spending almost 2 years working on a site that in its present form, is almost unmarketable. With the set up of the Internet, unless you can get affordable traffic to your Internet Home Business web site, whats the point, you know what you have but nobody else does. First, like to mention that the Internet DID NOT INVENT Niche Marketing, this idea and way of marketing has been round ever since there were two Roman bakers selling buns outside of the Collision and one of them figured since they were both selling the same buns, he would see what happened if he put poppy seeds on his.
I am now working feverishly on a way to work myself out of my situation. I am doing what I call reverse NM, I am trying to find a NM within my existing heavily occupied and well entrenched market. I am looking for the thin edge of the wedge, sometime thing that will allow me to sneak into this market and slowly increase my share. I hope you see the mistakes that I have made and do what I should of done at the beginning, done my home work on the keywords and the market place for those words, and acted accordingly. Much more on this in the next few days. Have a great day, see you tomorrow.
Here is an article on the importance of proper keyword research – Keyword Research Basics. <- Click (opens in a new window)
Here is an article from Steve which explains the methods I learned to properly find good keywords. This is the method for finding high traffic keywords that you can rank well for. – Keyword Research for Adsense Blogging. <- Click (opens in a new window)
Bryan Beckstead, Internet Home Business, Internet Business Training
for your free e book on 141 Time Management Tips for Internet Home Business owners, powertimemanagementsystems.com