More on Converting Traffic for an Internet Home Business
There seems to be some interest on this topic for people with an Internet Home Business, so I will continue where I left off yesterday. Content is king and if you hope to have a successful Internet Home Business, you need to have a site that has people coming back, to do this, you need to give them a reason. As mentioned, 95% of the sites out there, have less than 5 pages of content, this is just not going to get you repeat visitors.
You really only have two directions to go here, produce the content yourself, or buy it. Before we go into these two choices, we need to discuss the issue of originality. The search engines, yes , we have to deal with them, are interested, no, lets say, they are concerned about original content. Lets look at this issue from their perspective for a moment. What the search engines want is to be able to give their customers, you and me, the best possible search results. When we plug in a search request, what the search engine wants to do is give us the most updated, ORIGINAL content possible.If you want to have a successful Internet Home Business, you web site must have original content on it.
What they do not want to do is to send us to a site, that has the same content as hundreds of other sites out there. To prevent this, and this is up for debate, they sort the web sites by the originality of the content, among the other criteria they use, the sites with the most original content, get ranked the highest. What does this mean to you, the owner of a little Internet Home Business? It means that what ever you put up on your site, it better be original. If it is not, you are basically wasting your time, as far as the search engines are concerned.
Google has publicly stated that they do not ” penalize ” you, us, for putting up already published material, they just do not give you any credit for it. They put this already published material in a supplementary index, basically ignoring it and giving you no value for it.
What further clouds the issue is all of the search engines keep their algorithms private, this is the way they rank pages, give them page rank. If we all knew exactly how they ranked the pages on their engines, all we would do, owners of an Internet Home Business, we would just set up our sites according to their methods and then where would we all be, tied for top spot on the search engines. With the exact methods a secret, we are all left with educated guesses as to what we need to do to get ranked high on the search engines.
Which brings us, in a round about way, to original content on our web sites. The ” experts ” seem to be in agreement on this issue, the BEST way to get increased page ranking on the search engines is by having original content on your Internet Home Business web site. With increased page rank, comes traffic and when the traffic comes, what will they see, yes, your original content and this will hopefully have them stay, and then come back. Original content serves multiple purposes, its great for the search engines, its great for the traffic and it ends up being great for us.
The definition of original content can be a little cloudy, the way to avoid this issue is to simply produce the content yourself, removing all doubt. I will have more on this tomorrow, have a great day.
Bryan Beckstead, Internet Home Business, Home Business Ideas, Internet Home Business Ideas and Opportunities
for your FREE ebook, 141 Time Management Tips www.powertimemanagementsystems.com