The Uneasy Relationship Between Internet Home Business Owners and the Search Engines
I am again starting yet another Internet Home Business web site , this time correctly, and in doing so, I am in conflict with who I am actually building the site for. I used the word correctly because, when I built my first 10 sites, I managed to make about every mistake manageable. I have since been told by many people that what I experienced was pretty well the norm. Some of the mistakes I made were building the sites, according to what I wanted them to be about, boy, was that a mistake, and I actually thought my sites should actually serve my future customers, wrong again.
I am being a bit caustic here, but I do feel that when ever I start to do work on any of my Internet Home Business web sites, I find myself in this conflict between what I want to have on the site, and what I think I should have on it. This may be because I am still new to the whole Internet way of doing business and as I get a little more comfortable, this tension will ease. The tension comes from the fact that I started my first series of web sites and spent no time on figuring out the relationship between keywords and page rank, and ultimately traffic. Bad miscalculation on my part.
I was advised that just having good original content about what my site was about was all that was required. About a year latter, guess what, that was not good enough, not by a country mile. It’s important to point at this juncture that the purpose of your web site is an important consideration. If you want to make money, you need to pay attention to key words and all that implies, if your site is for your enjoyment, then you are in the drivers seat. Being in the drivers seat means that you have the freedom to write what you want and how you want. That is a luxury the ones of us who need / and or want to make money do not have.
I envy the people who have put themselves in a position that they do not have to construct their web site and tailor their content with one eye on the search engines and one eye on their customers. I am not a SEO expert, never have claimed to be one, what I can tell you from experience is this. I built a number of web sites, had what some people said was great original content, paid attention to the content and giving my customers and the people visiting the site the best possible information, all without a care in the world for the search engines, keywords, and page rank.
The result of that was a great site, but zero traffic. For an Internet Home Business web site that was suppose to generate some profit, no traffic was a slight draw back to that plan. We have to find a happy balance between the content on our site and the impact that content has on our relationship with the SE’s. What I am finding is that there is a balance between pleasing the search engines and also pleasing our customers. I wish there was a book or a source that has the exact balance that we need to reach, make our customers coming back to our sites, and giving enough to the SE’s to get us the traffic in the first place. Have a great evening, see you tomorrow.
Bryan Beckstead, Internet Home Business, Internet Home Business Ideas
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