Internet Home Business Ideas and Opportunities
Internet Home Business Ideas and Opportunities

Wednesday, October 31, 2007

4 Tips to Squeeze Every Cent of Profit From Your Pay-Per-Click Marketing

posted by Tanny

By Derek Gehl

I love pay-per-click marketing! There are few forms of online advertising that offer such complete control over where you spend your advertising dollars.

But despite the ability to control Google Adwords and Yahoo! Search Marketing gives you over your ads -- how much you spend on them, where and when they appear, etc. -- I'm constantly meeting savvy Internet marketers who are wasting tons of unnecessary money on their pay-per-click campaigns because they are either...

a) Making "okay" money from their campaigns and too lazy to do the work to make them really successful

-- or --

b) They just don't know any better!

No matter how you're doing with YOUR pay-per-click efforts, here are 4 tips that you can start applying today to fine-tune your campaigns and boost your ROI.

Tip #1: Keywords... keywords... keywords!

Even if your business targets an extremely narrow niche market, your campaign should begin with at least 100 keywords.

I have yet to come across a niche market for which we couldn't find that many keywords for the initial round of testing. In fact, the majority of businesses I deal with start in the range of 500-1000 keywords!

If it sounds like a huge challenge to come up with that many keywords, don't worry.

With tools like Wordtracker and Google's Keyword Evaluator, you don't have to come up with the keywords on your own. All you have to do is identify a core list of keywords and then let technology do the work for you.

Now, is every single one of those keywords going to make you money? Nope! Some will bomb horribly.

But I'll talk about how you deal with that in a second...

Tip #2: Never stop testing new ads

When you first start your pay-per-click campaigns, you should be writing at least five different ads for each keyword group.

Note: a "keyword group" is a cluster of closely related keywords that say exactly the same thing, in slightly different ways.

For example, a keyword group for a site promoting a bed and breakfast in El Paso, Texas could include:

El Paso bed and breakfast

El Paso bed and breakfasts

Bed and breakfast El Paso

Bed and breakfasts El Paso Texas
El Paso BandB

BandBs El Paso

B and Bs El Paso

B and B El Paso Texas

B and Bs El Paso Texas
El Paso bed and breakfasts

B and B El Paso

El Paso Texas bed and breakfast

Bed and breakfast El Paso Texas


... and so on.

(As you can see, the variations between each keyword phrase are very slight.)

Once you've written your five plus ads for your keyword group, run them all at the same time. Keep them going until you get enough impressions to determine which one is the winner -- and then roll out the winning ad across the entire group.

Congratulations... you now have a winning ad!

But don't stop now... continue to work on your ads and try to come up with one that will beat your current front runner. If you beat your winning ad, roll-out the new ad across your keyword group and then try and beat that ad.

Then keep on repeating this testing cycle indefinitely, to ensure you're always running the best possible ad you can.

Tip #3: Design targeted landing pages for each keyword group

Nothing will turn a visitor into a customer faster than a message that tells them exactly what they want to hear. So, if I have multiple keyword groups that target different themes, each ad should be driving visitors to a landing page with salescopy that reflects the theme of a single keyword group.

For example, if different themes an El Paso bed and breakfast owner could try targeting might be:

"family friendly bed and breakfast el Paso" or "el Paso couples bed and breakfast"

The first ad could lead to a landing page that emphasized all of the great family activities available in and around the bed and breakfast, while the second one could talk about how great the same bed and breakfast is as a romantic getaway.

By testing out different themes like this, you can see which theme gets the most sales and focus more of your PPC dollars there!

Tips #4: Detailed tracking

If you want to get the most bang for every PPC buck you spend, then simply tracking the overall effectiveness of your campaigns won't do. You need to track the effectiveness of every individual keyword if you want to crank every cent out of your PPC efforts!

Like I said in Step #1, you will be starting your campaign with hundreds of keywords. But not all of those keywords will be profitable. It's your job to weed out the unprofitable ones right away.

There are four different keyword performance scenarios you will encounter:
  1. Keywords that aren't driving any traffic

    After you've tested a few different ads to confirm these keywords are ineffective, get rid of them. They're useless. Even though they're not costing you any money, they are cluttering up your campaign.

  2. Keywords that are driving traffic -- but no sales

    This is where a lot of your wasted PPC dollars go! If you find this happening to you, look at your ad and make sure your landing page relates back to the keyword.

    Does the landing page meet the expectation your ad creates? If yes, then get rid of the keyword. It's only costing you money.

  3. Keywords that are driving traffic and opt-ins -- but no immediate sales

    If you are a savvy marketer, chances are you have a good autoresponder sequence that builds a relationship with your subscribers and eventually converts them to sales.

    If this is the case, I would keep these keywords. The ROI is not immediate, but don't worry -- it will come!

    In fact, if you are trying to sell a higher-ticket product through PPC without much success, your entire marketing campaign may be more effective if it's based around driving leads to an opt-in form or squeeze page and then working up to the sale as you establish a relationship with your susbscribers.

  4. Keywords that are driving traffic and sales

    Obviously these are the keywords we want to keep... but status quo is not enough!

    You need to track the conversion of each individual keyword. Some will convert higher than others, which will ultimately dictate how much you can bid on those keyword and still remain profitable.

    In other words, if I have a top performing keyword and I am not ranking in the top 3-4 positions, I may want to spend more to increase the position, my clickthrough ratio, and sales.
So there it is! Four strategies you can apply today. If you are already doing all of these, great!

However, if you are missing just one, there is a very good chance you are missing out on sales. And you could end up throwing good money after bad!

If you are just getting started with pay-per-click advertising, you can get far more detailed training in my exclusive Search Marketing Lab, which I will let you try for the next 30 days for only $2.95!

Happy "pay-per-clicking!"

Derek Gehl

ABOUT THE AUTHOR: Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $60 Million in online sales, visit: http://www.marketingtips.com/tipsltr.html

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Tuesday, October 30, 2007

Why should you choose the Plug-in Profit site as your Home business?

posted by Tanny

by Tanny Lahav

http://Learn2Earn2.com

Finding the right home business opportunity is very hard these days. The internet is full of many home business programs. Some are legit and some are scams. All of them promising you to be successful in 24 hours, lots of money and instant wealth in the first 48 hours.

The Plug-in profit site is a very successful business opportunity, set up for you by Stone Evans, a very successful internet marketer, to help you with your first steps in the internet marketing world.

The Plug-in Profit site is a ready made website, combining 6 different streams of income, and makes it easy for you to earn money, even if you know nothing a bout internet marketing to start and earn money from home.

Before we start please notice: the Plug-in profit site is a great home business opportunity, it is not promising you freedom and wealth, unless you work for them.

The plug-in Profit site is an amazing home business opportunity for newbies. If you don't know your way a round the internet and internet marketing, this is a great place to start.

PIPS come with a ready to make money website, with no cost to you and you can customize it too. You don't have to know Html or how to build websites, you can do it later, or you can pay professionals to do it for you.

As promised the Plug-in Profit site is coming with a 30 days to success guide, helping you with your first steps in the internet marketing world. This guide is providing you all the tools to help become a successful business owner.

It also comes with a pre-written email campaign. You don't have to know how to write, it is all there set up for you.

6 streams of income. You don't have to search any more. 6 programs, all tested by Stone Evans him self to promise you the best income from your home based business.

The best thing about the Plug-in Profit site is the help and support. The help desk and the support forum are the best. You will always get your questions answered, and some will help you solve you problems.

The plug-in profit site is not a scam, but it does need your investment in time and in money. If you want your own website, you need to register a domain name and to pay for hosting it.

Most of the programs in the PIPS program are free to join. If you are on a budget, don't join or upgrade, you can earn money with those programs without upgrading, it will take more time and effort, but less money.

As you can see the Plug-in profit site is one of the best, it's free to join, with a step by step guide to success, promoting several business opportunities. Whether it works it's only up to you, but if you are looking for a legitimate home based business opportunity you should consider the plug-in profit site.

Tanny Lahav is a business owner, and a member in the Plug-in Profit site. Go to her website to learn more about home base business opportunities: http://www.Learn2Earn2.com .

To sign-up for her mini-course go to http://www.Learn2Earn2.com/pips.html




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Monday, October 29, 2007

Tweak Away with These 20 Copywriting Tips & Tricks

posted by Tanny

by Diana Barnum
http://movingaheadcommunications.com/

To help increase your sales, take a look at your copywriting and see if you can make improvements. Often small improvements can result in a much better conversion rate.

In short, as this quote from successful businessman David Ogilvy says, “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.”

So go over these tips and see where you can use better language: revise, tweak, edit and otherwise improve your sales efforts.

1. Evaluate your copy. Evaluate repeatedly, over again, until you have it nicely polished, and ready to print. Ask a business contact to read it while in exchange, you read his or her copy.

2. Use shorter words for longer ones.

3. Insert facts, quotes and statistics where possible. These often have more impact than information.

4. Steer clear of witty or obscure phrasing. You want the reader to have clarity of understanding what you mean, rather than to keep them guessing. Say what you have to say in the simplest or most direct of terms. Be concise and to the point.

5. Use straightforward paragraphs and short sentences. Take care to state facts and real figures. Choose not to talk in percentages, but rather state real sums of money.

6. Focus on the advantages and benefits your client will receive from their purchase.

7. When copywriting, do not be overly concerned about the number of words you use while writing. Studies have shown that longer copy sells more products than short copy. Start with short copy, if you like, then add more pages, more depth to your communications.

8. When writing copy, make your words talk with the ease of presenting one-on-one; speak to the customer in their language. In other words, when you are sitting there trying to figure out what to say, just imagine you are sitting there talking to a trusted family member or friend about the product, this should put you right at ease.

9. Copy writing is much easier if you can visualize your audience and then just write to them.

10. Good copy has a sense of quality that is childlike because of its simplicity. Write so anyone can understand your copy and it will come across so much clearer.

11. Read and study the masterpieces of writing by famous advertising authors whose work has paved the path for you and other copywriters.

12. Test everything that comes to mind; write it out if it comes to in a flash or in a simple wave of clarity. Use the positive tested phrases in your copywriting.

13. Write and write, then re-write. Practice does make perfect.

14. Be open to refreshing concepts and ease them into your copywriting while not upsetting the flow of writing.

15. Employ the use of bullets or check lists while copywriting, do not be afraid to use plenty of bullets or check lists.

16. Remember use of FREE, NEW, SECRET, GUARANTEE, PROFIT and YOU are all eye catchers. Heat up your copy with words that reach and grab the reader's attention.

17. You have to place a call to action in your copy to motivate the customer to act, if the customer is not drawn to act on your call, sales may be lost.

18. Gather up some testimonials for use in copywriting. Studies have proven that testimonials grab more reader attention than any other factors combined. Testimonials set the stage for credibility.

19. Always remember in copywriting that you've got almost as much pull with the ending P.S. message for sales attraction as you do with coming up with a killer headline. Your P.S. copy should sum everything up nicely so readers are immediately drawn to answering your call for action.

20. Know your product.

“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product,” David Ogilvy.

So give your copy a good inspection and make improvements where you can. Then put your best sales copy foot forward and get back out there and sell!

For more information and help with your copywriting, contact Moving Ahead Communications. Sign up for their free newsletter, “Moving Ahead Weekly Ezine: Helping You Advance with Business Support Service Info," at: http://movingaheadcommunications.com & check out their online service center at: http://www.ohiohelpgroup.com 24/7.



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Sunday, October 28, 2007

SEO - The 10 Don'ts of SEO

posted by Tanny

by Gary Mattoc

SEO or Search Engine Optimisation can be an expensive exercise in terms of time and money.

Here is a list of 10 of the worst mistakes you could make, that at worst could get your website banned, and if you are lucky, their implementation would just impede your success in achieving higher organic search engine positions.

SEO Tips - 10 Don'ts Of SEO

1. Keyword stuffing. Needlessly stuffing your keywords on your web pages will sound nonsense not only to your human visitors but also the search engines. This tactic could actually harm your rankings.

2. Don't move or remove a popular page. By keeping a regular eye on your website statistics you should be aware of your current popular pages. If you need to reorganise your site structure then remember to 301 redirect via .htaccess from the old location to the new one.

3. Do not use images in navigation. For the moment at least images mean nothing to search engines. It is therefore preferable to use text links in your navigation and use CSS for styling. When you are forced to use an image the always use the ALT attribute and of course remember to include your keywords.

4. Do not use an incorrect robot.txt file. An incorrect robot.txt file can totally stop search engine traffic. A single incorrect command in this file can block an entire folder. If you need to use a robot.txt file then make sure you know what you are doing.

5. Do not procrastinate. SEO begins at the initial website structure planning stage and never ends. There may be lots of work involved but the sooner you start the sooner you will reap the rewards.

6. Do not exchange links with everyone. Outgoing links to bad neighborhood, unrelated or banned sites will certainly not help your SERPs.

7. Do not forget your human visitors. Do not neglect your human visitors, remember that eventually it's the human visitors who are going to do business with you, so keep them first. Reputed SEO consultants believe that websites that are human-friendly are search-engine-friendly automatically.

8. Using analytical tools will help. Analytics tools like Google Analytics and others help you know how much traffic you are getting from various sources including search engines. They also tell you which are your popular pages and for what keywords you attract maximum number of visitors.

9. Do not focus on too few keywords. My last point discussed longtail keywords. Your main keywords may get you lots of traffic from few sources, but your long tail keywords can get you small chunks of traffic from many sources

10. Do not be impatient. It can take a while to see good results, so be patient. For instance it may take more than 5 months for your website to even start appearing in the search results. That's why it is a good idea to start sooner rather than later.

About the Author

More information on SEO Techniques can be found here: http://www.doublespark.co.uk/seo/ and http://www.doublespark-seo.co.uk

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I Finally hit bottom

posted by Tanny

The problogger blog announced today that Google ranking is swinging again, so to my surprise when I checked my website I saw my page rank is 1/10.

And some of my blog pages has the rank between 1 to 6.

This is so nice to see.

Well at least until the next time Google changes it rules

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Friday, October 26, 2007

Blogging For Dollars

posted by Tanny






How FREE technology lets you 'jump the line' and claim a #1 ranking in Google, Yahoo!, and MSN...


... And drive SWARMS of qualified traffic

to your Website -- For FREE!"


Product Review:


"Blogging For Dollars" By Derek Gehl and The Internet Marketing Center


While going through Derek Gehl's new "Blogging For Dollars" system, I was amazed just how powerful blogs really are. The amount of traffic you can drive to your website with a blog is impressive!


If you don't have a blog yet, NOW is definitely the time to start one!


And if you want to turn that blog into a huge success, Derek and his team have invested over $79,583.28 in developing and testing his new system, "Blogging For Dollars," and...



... Their test results were truly shocking!



Some of Derek's clients and members of his team were scooping up handfuls of #1 rankings in the search engines -- for HIGHLY competitive terms -- without hiring an expensive SEO specialist.


And I'm positive that anyone can secure a top 10 position in the search engines using the advanced blogging techniques explained in this system!


Plus, by having a blog, you can drive swarms of traffic to your website, explode your sales and profits...


... OR add new streams of revenue to your existing business!

But, what I like most about this system is that it's for both advanced users and it's totally newbie friendly at the same time.


In fact, "Blogging For Dollars" lays out a simple plan for starting your very FIRST online business using blogs, and teaches you how to set up your FIRST blog in 45 seconds... 5 minutes if you're slow!


Here's a tiny sample of what you'll learn:


  • How to use blogs to dramatically increase your website traffic -- and add 1,000's of EXTRA dollars to your bottom line!




  • How to rank #1 in Google, Yahoo!, and MSN -- for the keywords MOST searched by your target audience!




  • How Derek's team pushed a webpage to a #2 ranking in Google for a highly competitive keyphrase -- with less than 60 minutes' effort! (And why we saw traffic and sales results in less than 14 days!)




  • Which 3 critical steps you MUST follow to catapult your website to the TOP of the search engine rankings -- for any keyword you choose!




  • How to Attract 400% more repeat traffic than your static webpage! Since blogs take just seconds to update (from ANYWHERE in the world), it's easy to draw visitors back again and again with fresh news and postings!




... And MUCH more!


And since blogging is the biggest trend to hit the Internet in the last 10 years, there's more opportunity to profit from it right now than there ever will be. My prediction is we won't see another chance like this for at least another 10 years... Which means the time to act is now!


If you want to get in on the action, and maximize your blogging profits quickly, then I highly recommend you take a look Derek Gehl's new system right away.


"Blogging For Dollars" comes with a 96-minute instructional DVD, and an easy-to-follow guidebook containing 115 pages of every single detailed technique and strategy for generating MASSIVE profits from any blog!



Click here to get more details on the system that can help you take advantage of this incredible opportunity... Before it's too late!

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Sunday, October 21, 2007

10 Tips For Writing A Profit Producing Ad

posted by Tanny

1. You can get ad copy ideas by studying similar
product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.


2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.


3. Make a complete list of your product's benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.


4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.


5. List all the ways your product is different from
your competition's. Include all the differences in
your ad copy that are better than their product.


6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.


7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.


8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.


9. Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech
support, free servicing, etc.


10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.

Quote of the Day:

"A desire of knowledge is the natural feeling of mankind;
and every human being whose mind is not debauched will be
willing to give all that he has to get knowledge." --
Samuel Johnson

-------------------------------------------------------
Would you like to make money online, but don't know
where to begin? Here's 3 easy steps that really work:
http://www.Learn2Earn2.com/pips.html
-------------------------------------------------------

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Friday, October 19, 2007

5 Guaranteed Ways To Retain Online Customers & Keep Them Away From Competiton

posted by Tanny

Copyright Jeff Casmer 2007

Whatever the product or service you offer on your website; there are probably hundreds of thousands or millions other websites which a potential online customer can go to. It takes a lot of hard work to get the visitors to your website in the first instance; now that some prospects have visited your website, you have a very high chance of converting them into your online customers. It is very important for you not to lose them to your competitor.

How can you retain your leads and prospects, and ensure that they buy from you and not from your competition?

· A friendly, professional and easy-to-navigate website is a necessity. You must ensure that you have a friendly website; and make it easy for your customers to navigate. Have you ever visited a website which is simply confusing? You do not know what is being sold, or there are so many things on offer on that website and it is all very confusing? Well, you must avoid having such a website because it will make you lose your online customers. A customer-friendly and clearly laid-out website is a definite way of retaining your online customers. The prospect may really want to buy from you, but if your website is not easy to navigate and takes a lot of time for the prospect to find what they want; they will leave. Time is of essence for online customers. Have a ‘Frequently Asked Questions’ on your website to explain more about your website or the product / service that you offer.

· Your website must be full of BENEFITS. This is another necessity if you want to convert your prospects into online customers. Everyone appreciates something for free. Offer free tips, information, ‘stuff’ or anything else related to what your website offers. It helps to make a your website a ‘one-stop-shop’ where the prospects or online customer can get more information about the topic related to your products and services – so make sure you have a lot of free information, tips and articles on your website. It is important to have some valuable benefits which your online customers would really appreciate getting if they bought from you. Be creative and make sure that you have some valuable free offers to your online customers.

· Easy, free and speedy communication. Your website is your ‘shop’ that operates 24/7. You will need to make it easy for your prospects and online customers to contact you. You must have many contact alternatives on your website; namely email address, toll free fax or telephone number – whatever you see suitable for you and your business. Allow prospects or online customers to contact you by email, and it helps to hyper link your email address so that they do not have to type it in. You must check your emails on a regular basis and respond to any queries as soon as you can.

· Keep in touch. This ties in with the above aspect, but focuses more on proactively staying in contact with your prospects and online customers. Offer a free e-course or e-zine subscription on your website so that you keep in touch with your website’s visitors. This will help you create trust and build a relationship with your prospects, and soon they will be your online customers. Having a ‘list’ is a definite way of making money online as you can make regular offers to them. After every sale, follow up with the customer and see if they are satisfied with their purchase. Retain their email on your list and offer them any services or products you may have in the future.

· Go that ‘extra mile’ for your customers and be nice. This is a critical factor which is often underestimated in its importance. Always be ready to help, answer any questions or offer some advice. Be polite to your customers. Show them that you really care about them.

By simply following the above recommendations, you can be sure to convert your prospects into online customers and also keep them away from your competition.

Take care
Jeff Casmer
http://www.24hourwealth.com/






Get your money-making website setup today!
Get all the exciting details at:
http://www.Learn2Earn2.com/pips.html

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Wednesday, October 17, 2007

5 Tactics To Drive Traffic From StumbleUpon

posted by Tanny

StumbleUpon is a hot social site that is becoming increasingly popular for blogs and sites to use as an avenue to dramatically increase potential traffic. It can prove to be an even higher success than Digg, especially of late.

As with other social community sites, it’s important to be an active user by making friends and contributing new discoveries. Here are a few other tactics that could increase your stumble popularity.

1) Use relevant tags

It’s important to pick the proper tags as it will increase relevant stumbles found either using the search function on their website or toolbar.

2) Choose the right topic

After choosing a site to submit, you are asked to pick a topic to submit it under. Picking the right topic can make or break your Stumble. If you submit the page under a wrong or unrelated topic then people who stumble may be less likely to give it a thumbs up. Opt for general topics versus specific keywords to broaden the search.

3) Receive Help From Your Friends, Family, Network Buddies

StumbleUpon allows you to send your stumbles directly to a friend, whom would be highly likely to enjoy your site and give you a thumbs up - although don’t abuse it!

4) Use Groups and Forums

There are groups covering just about any topic. You are allowed to join up to 63 groups. Some groups allow you the ability to post relevant links to share within the group, depending on the setting created by the moderator.

5) Highlight your blog in StumbleUpon profile

This is very easy. Enter your blog URL as your website address and it will be displayed above your image on the main page of your profile. You can write a short blurb about yourself and include your website with a link.

Taking care of the little details like submitting your pages properly, could give you that extra edge and help you gain more traffic with even more links to your site. But of course, the content itself has to be interesting and useful - and sometimes the more entertaining the better!

©Copyright Susan Suarez http://susansuarez.com/ 2007.


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Sunday, October 14, 2007

So many things to do and so little time

posted by Tanny

A member at the warrior forum ask how to manage all the "to do" things, in so little time.
since most of us starting the online business as a part time job, we have a few hours everyday to work on our business.
The best thing to do is focus on a few things, and always write down a "to do" list.
one in a calender for the every day/week/month routine, and one for future thing you want to do, but it's not the right time to do them.

This member asked what to do when your future list is growing and eventually you are forgetting about the thing you wanted to do.

I usually say, If you forgot about it, than it wasn't that important.

I have so many things on my future list, and I already crossed some of them because, as time goes by you learn, and know that some of them won't help you or just be another burden, another thing to do.

So I guess it's good to forget about some of those you wanted to.
I believe that if you didn't use the opportunity when it was there for the first time then it will keep knocking on your door, until you let it in.

Don't worry just focus on the things that work for you, and keep doing them.

a great way to learn how to manage your time and how to focus on your business is reading Stone Evans 30 Days to Success guide.
Tia guide will take step by step teaching you, and showing you the way to build a successful business without overloading you with unimportant stuff.





Check it out here: 30 Days to Success

Tanny

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Thursday, October 11, 2007

3 Steps To Creating A Marketing Plan For Your Business

posted by Tanny

This article is posted in the Internet Warriors Forum.


By Jeff Casmer

www.24hourwealth.com

Every start-up venture needs a business plan, yet many entrepreneurs do not realize a marketing plan is equally vital. Unlike a business plan, the marketing plan focuses on the customers. A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here's a closer look at putting together a marketing plan that works.

Step One: Define your product. The first part of the marketing plan defines your product or service and its features and benefits in detail, then shows how it is different from the competition's. The more clearly and succinctly you describe your product in your marketing plan, the better you will communicate with your target customer.

Markets and products have become extremely fragmented. There are hundreds of special interest magazines, for example, each targeted to a very specific market segment. It's the same with restaurants, cars and retail clothing stores, just to name a few industries. Positioning your product competitively requires an understanding of this fragmented market. Not only must you be able to describe your product, but you must also be able to describe your competitor's product and show why yours is better.

Positioning your product involves two steps. First, analyze your product's features and decide how they differentiate your product from its competitors. Second, decide what type of buyer is most likely to purchase your product.

Pricing and placement are critical to competitive positioning. In today's marketing culture, pricing cannot be separated from the product. Take grocery stores, for example. The full-service supermarket is still the most popular form of grocery distribution. But today, busy families want faster service and more convenience, even if it means higher prices. As a result, convenience stores, home delivery services, personal shoppers and takeout restaurants have proliferated. At the same time, warehouse grocery retailing has also increased. Warehouse stores cater to customers who prefer low prices to convenience.

Service, distribution and price are the essential elements of the product offered by supermarket, convenience and warehouse stores. To develop a successful marketing plan, you need to analyze how these same elements fit into your business. What are you selling - convenience? quality? discount pricing? You can't offer it all. Knowing what your customers want helps you decide what to offer.

Step Two: Describe your target customer. Developing a profile of your target customer is the second step in an effective marketing plan. You can describe customers in terms of demographics - age, sex, family composition, earnings and geographical location - as well as lifestyle. Ask the following: Are my customers conservative or innovative? Leaders or followers? Timid or aggressive? Traditional or modern? Introverted or extroverted? How often do they purchase what I offer? How much of it at a time? Are there peak buying periods or times of the year when people won't buy my product or service?

Step Three: Create a communication strategy. Your target customer must not only know your product exists but also have a favorable impression of its benefits. Communication includes everything from logo design and advertising to public relations and promotions. Find out what your target customers read and listen to. You need to know this to get their attention. In addition to where to place your message, consider how frequently customers need to receive it.

This part of the marketing plan should spell out your promotional objectives. What do you want to achieve? Do you want people to recognize your company name? Know where you're located? How much money can you spend to get your message across? What media are available, and which will work best? Finally, how will you evaluate the results?

Ask yourself the right questions and analyze yow answers, and you'll come up with a marketing plan that will help you achieve your-goals.




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Saturday, October 6, 2007

Win The Daily Battle

posted by Tanny

Hello Bloggers,

I just received this eMail:

Win The Daily Battle:

People who achieve daily success have learned
to conquer four common time-wasters.

1. Laziness
Time put to no useful purpose, not even relaxation.

2. Procrastination
Putting off things that should be done now.

3. Distraction
Time frittered away on the details of side issues,
to the detriment of the main issue.

4. Impatience
Lack of preparation, thoroughness, or perseverance,
usually resulting in time-consuming mistakes.

DO IT TODAY

Do the right thing;
Do it today;
Do it with no hope of return or promise of reward;
Do it with a smile and a cheerful attitude;
Do it day after day after day.

Do it, and someday,
There will com a day
That will be a payday
For all the yesterdays
You spent focused on the current day-
That will not only give valude to today,
But will make each future day
Outshine each yesterday.

And what more could you ask of a day?


***************
TrafficHoopla.com is a free traffic builder that helps anyone with
access to the Internet to build daily and ongoing daily website
traffic. Traffic and especially ongoing daily website traffic is
essential to all successful Internet businesses. Here it is!
Read, learn, and do what we do.

How can we best help you? Login to your TrafficHoopla and please
review "How it Works" and "Getting Started" sections. A good idea
is to use the "print this page" option and keep a copy for daily
review. This process of traffic building is NOT difficult, but
many of us do become distracted. Take your time and stay focussed.

We are glad you are with us,

Bill, David, & Team Hoopla!
http://traffichoopla.com

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