So you want to learn about ways to enable your website to gain higher rankings within the major search engines. You are looking to attract additional visitors to your website however you are worried that you do not have a sufficiently large enough budget to pay for the required web promotion service. If this sounds like the dilemma that you are facing then this article could be just what you require as I am going to be writing about ways in which you can promote a website, ways that will not cost you a penny.

It is all about getting your domain name "out there". To start with imagine the amount of traffic that would you would receive to your site each and every day if you were able to have a link, to the site, on every single website on the net. Now this of course is impossible but stay with me on this! The point that I am trying to make is that you want to be trying to include a link to your domain on as many other websites as possible - the more respected and trusted the site, the better.

Do not overly concern yourself with whether the site in question passes page rank however it is important to steer well clear of what are known as "bad neighbourhoods", these would include porn type sites etc.

So how do you obtain a link on all these websites? Well the simple answer is "in any that you can, apart from buying the links". Paid links is very much "last year" and you are risking receiving a Google penalty if you continue to purchase backward links in 2009 and beyond - it is not worth the risk!

The main ways of attracting backward links these days is via article marketing, blog posting, and social media and by writing testimonials for websites that are happy to include a link back to your website. Plus do not forget the power of quality content on your own website as this itself will generate backward links over the course of time.