Banner advertising is an incredibly effective way to deliver targeted traffic to a website; however, not all banner ad campaigns are created equally. If you've never incorporated banner advertising into your website promotions strategy, you could be missing out on incredible sales to attract more customers and make more sales. Banner advertising is one of the most powerful ways to drive traffic to your site without breaking the bank.

The best banner ads deliver click through rates well over 5 percent, good ads deliver CTRs between 2 and 3 percent, and the worst attract less than 2 percent of the audience. Regardless of how your banner ads are performing now, you can improve them by implementing these easy secrets.

1. Focus, focus, focus.

Your banner ads must be targeted for your desired audience. Choose to purchase advertising space only on websites with content that attracts your ideal customers. Avoid buying inexpensive space on sites that will not deliver truly targeted traffic. You must also tailor your ad to appeal to your target audience. Use your words, images and designs to get ideal clients' attention and entice them to learn more.

2. Stick to one message.

A banner ad is not a sales page. Potential customers do not need to see every detail about your product in the banner ad; in fact, this will likely ensure that they do NOT click on your ad. Think of a single powerful message that will appeal to your target audience and stick with it. Give them just enough information to get interested, and then make them want to click to learn more.