1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.
10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
Quote of the Day:
"A desire of knowledge is the natural feeling of mankind; and every human being whose mind is not debauched will be willing to give all that he has to get knowledge." -- Samuel Johnson
Would you like to make money online, but don't know where to begin? Here's 3 easy steps that really work: http://www.Learn2Earn2.com/pips.html -------------------------------------------------------
Whatever the product or service you offer on your website; there are probably hundreds of thousands or millions other websites which a potential online customer can go to. It takes a lot of hard work to get the visitors to your website in the first instance; now that some prospects have visited your website, you have a very high chance of converting them into your online customers. It is very important for you not to lose them to your competitor.
How can you retain your leads and prospects, and ensure that they buy from you and not from your competition?
· A friendly, professional and easy-to-navigate website is a necessity. You must ensure that you have a friendly website; and make it easy for your customers to navigate. Have you ever visited a website which is simply confusing? You do not know what is being sold, or there are so many things on offer on that website and it is all very confusing? Well, you must avoid having such a website because it will make you lose your online customers. A customer-friendly and clearly laid-out website is a definite way of retaining your online customers. The prospect may really want to buy from you, but if your website is not easy to navigate and takes a lot of time for the prospect to find what they want; they will leave. Time is of essence for online customers. Have a ‘Frequently Asked Questions’ on your website to explain more about your website or the product / service that you offer.
· Your website must be full of BENEFITS. This is another necessity if you want to convert your prospects into online customers. Everyone appreciates something for free. Offer free tips, information, ‘stuff’ or anything else related to what your website offers. It helps to make a your website a ‘one-stop-shop’ where the prospects or online customer can get more information about the topic related to your products and services – so make sure you have a lot of free information, tips and articles on your website. It is important to have some valuable benefits which your online customers would really appreciate getting if they bought from you. Be creative and make sure that you have some valuable free offers to your online customers.
· Easy, free and speedy communication. Your website is your ‘shop’ that operates 24/7. You will need to make it easy for your prospects and online customers to contact you. You must have many contact alternatives on your website; namely email address, toll free fax or telephone number – whatever you see suitable for you and your business. Allow prospects or online customers to contact you by email, and it helps to hyper link your email address so that they do not have to type it in. You must check your emails on a regular basis and respond to any queries as soon as you can.
· Keep in touch. This ties in with the above aspect, but focuses more on proactively staying in contact with your prospects and online customers. Offer a free e-course or e-zine subscription on your website so that you keep in touch with your website’s visitors. This will help you create trust and build a relationship with your prospects, and soon they will be your online customers. Having a ‘list’ is a definite way of making money online as you can make regular offers to them. After every sale, follow up with the customer and see if they are satisfied with their purchase. Retain their email on your list and offer them any services or products you may have in the future.
· Go that ‘extra mile’ for your customers and be nice. This is a critical factor which is often underestimated in its importance. Always be ready to help, answer any questions or offer some advice. Be polite to your customers. Show them that you really care about them.
By simply following the above recommendations, you can be sure to convert your prospects into online customers and also keep them away from your competition.
Take care Jeff Casmer http://www.24hourwealth.com/
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StumbleUpon is a hot social site that is becoming increasingly popular for blogs and sites to use as an avenue to dramatically increase potential traffic. It can prove to be an even higher success than Digg, especially of late.
As with other social community sites, it’s important to be an active user by making friends and contributing new discoveries. Here are a few other tactics that could increase your stumble popularity.
1) Use relevant tags
It’s important to pick the proper tags as it will increase relevant stumbles found either using the search function on their website or toolbar.
2) Choose the right topic
After choosing a site to submit, you are asked to pick a topic to submit it under. Picking the right topic can make or break your Stumble. If you submit the page under a wrong or unrelated topic then people who stumble may be less likely to give it a thumbs up. Opt for general topics versus specific keywords to broaden the search.
3) Receive Help From Your Friends, Family, Network Buddies
StumbleUpon allows you to send your stumbles directly to a friend, whom would be highly likely to enjoy your site and give you a thumbs up - although don’t abuse it!
4) Use Groups and Forums
There are groups covering just about any topic. You are allowed to join up to 63 groups. Some groups allow you the ability to post relevant links to share within the group, depending on the setting created by the moderator.
5) Highlight your blog in StumbleUpon profile
This is very easy. Enter your blog URL as your website address and it will be displayed above your image on the main page of your profile. You can write a short blurb about yourself and include your website with a link.
Taking care of the little details like submitting your pages properly, could give you that extra edge and help you gain more traffic with even more links to your site. But of course, the content itself has to be interesting and useful - and sometimes the more entertaining the better!
A member at the warrior forum ask how to manage all the "to do" things, in so little time. since most of us starting the online business as a part time job, we have a few hours everyday to work on our business. The best thing to do is focus on a few things, and always write down a "to do" list. one in a calender for the every day/week/month routine, and one for future thing you want to do, but it's not the right time to do them.
This member asked what to do when your future list is growing and eventually you are forgetting about the thing you wanted to do.
I usually say, If you forgot about it, than it wasn't that important.
I have so many things on my future list, and I already crossed some of them because, as time goes by you learn, and know that some of them won't help you or just be another burden, another thing to do.
So I guess it's good to forget about some of those you wanted to. I believe that if you didn't use the opportunity when it was there for the first time then it will keep knocking on your door, until you let it in.
Don't worry just focus on the things that work for you, and keep doing them.
a great way to learn how to manage your time and how to focus on your business is reading Stone Evans 30 Days to Success guide. Tia guide will take step by step teaching you, and showing you the way to build a successful business without overloading you with unimportant stuff.
Every start-up venture needs a business plan, yet many entrepreneurs do not realize a marketing plan is equally vital. Unlike a business plan, the marketing plan focuses on the customers. A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here's a closer look at putting together a marketing plan that works.
Step One: Define your product. The first part of the marketing plan defines your product or service and its features and benefits in detail, then shows how it is different from the competition's. The more clearly and succinctly you describe your product in your marketing plan, the better you will communicate with your target customer.
Markets and products have become extremely fragmented. There are hundreds of special interest magazines, for example, each targeted to a very specific market segment. It's the same with restaurants, cars and retail clothing stores, just to name a few industries. Positioning your product competitively requires an understanding of this fragmented market. Not only must you be able to describe your product, but you must also be able to describe your competitor's product and show why yours is better.
Positioning your product involves two steps. First, analyze your product's features and decide how they differentiate your product from its competitors. Second, decide what type of buyer is most likely to purchase your product.
Pricing and placement are critical to competitive positioning. In today's marketing culture, pricing cannot be separated from the product. Take grocery stores, for example. The full-service supermarket is still the most popular form of grocery distribution. But today, busy families want faster service and more convenience, even if it means higher prices. As a result, convenience stores, home delivery services, personal shoppers and takeout restaurants have proliferated. At the same time, warehouse grocery retailing has also increased. Warehouse stores cater to customers who prefer low prices to convenience.
Service, distribution and price are the essential elements of the product offered by supermarket, convenience and warehouse stores. To develop a successful marketing plan, you need to analyze how these same elements fit into your business. What are you selling - convenience? quality? discount pricing? You can't offer it all. Knowing what your customers want helps you decide what to offer.
Step Two: Describe your target customer. Developing a profile of your target customer is the second step in an effective marketing plan. You can describe customers in terms of demographics - age, sex, family composition, earnings and geographical location - as well as lifestyle. Ask the following: Are my customers conservative or innovative? Leaders or followers? Timid or aggressive? Traditional or modern? Introverted or extroverted? How often do they purchase what I offer? How much of it at a time? Are there peak buying periods or times of the year when people won't buy my product or service?
Step Three: Create a communication strategy. Your target customer must not only know your product exists but also have a favorable impression of its benefits. Communication includes everything from logo design and advertising to public relations and promotions. Find out what your target customers read and listen to. You need to know this to get their attention. In addition to where to place your message, consider how frequently customers need to receive it.
This part of the marketing plan should spell out your promotional objectives. What do you want to achieve? Do you want people to recognize your company name? Know where you're located? How much money can you spend to get your message across? What media are available, and which will work best? Finally, how will you evaluate the results?
Ask yourself the right questions and analyze yow answers, and you'll come up with a marketing plan that will help you achieve your-goals.
It is not a fantasy. Staying at home can be profitable.
If you ever wondered how it will be to quit your day job, to fire your boss, to start the life you always wanted, than you better get started.
It doesn’t mean you quit your day job right now and sit at home without doing anything, this won't bring you wealth and happiness, but if you really want to start your new life, go to your personal computer, sit in front of it and connect to the internet. The internet is full with online job opportunities, all you have to do, is to find the right one for you. It is not hard, look inside yourself, what are you passionate about and concentrate on it.
Once you found your niche, you find many different ways to make money from the comfort of your own living room.
One way to start make money almost immediately is the "get paid to…" websites.Websites will pay you to take surveys, read emails, and complete tasks.The more you complete the higher your profit will get.
For beginners the "get paid to…" websites are the best. You can keep your day job, and every day on your spare time sit in front the computer and login to your account(s). It is very important to open more then one account, I even recommend at least three for the beginning, it is more then enough and it is not time consuming. It will take one to tow hours and you are done.
Of course this is not an income, it is more like pocket money, but this the firs step to start your new life as a home worker, and one more step to financial independence.
If you want to gain more from those websites I will recommend upgrading them, most of those accounts are very cheep to upgrade and the profit is much higher, since you will get more tasks to complete the earnings are higher.Some of those programs will even pay you if you enroll more people to the site, and if you do, you receive commissions too.
Once you accomplished this step and starts to see some profit, another way is sell stuff. Sign up with affiliate programs, most of them are free to join and they pay you commission if you drive people to their store and to buy their products. But now you need to do some more work. Signing up is not enough. Now you need to promote your products, do it right and your income will grow, there are a lot of free way to promote on the net.
One more way is to sell your own stuff. If you have something worth of value then you can sell it on the internet, and you don’t need your own website too. You can sell a service or an eBook you wrote, or what ever comes to mind.
Remember it is never too late to start, but why not start sooner?
You decided to quit your job or decided to start your own business and you don’t know where to begin. You don't have enough money to start your own business and you can’t quit your job or you will end up with your pocket empty.
A great opportunity is to start your own business online. You want your own business, and the online business doesn't require a big investment and some of them are even free.
You don’t need a lot to start you business online, you need time a few hours a day, a computer with access to the internet and the willing to become successful.
But an online business is not for everybody, some people will never work from home for many different reasons.
Having a boss Some people like the fact that there is someone in charge, someone to tell them what to do, while other want to be independent their own boss.
Time management Some people like the fact that they have a schedule, wake up go to work for 8, 10, 12 hours and than come home, while others love to have their time to themselves, to wake up in the morning or the afternoon and after they had their morning coffee to decide if they want to go to work or maybe do something else.
The type of person Some people can't stay at home and work, they need to move they need to keep themselves occupied, they can't sit in front of the computer for a couple of hours and then do nothing and enjoy life.
Fear Some people live in fear. They want to make the change, but they are afraid to take the chance. They are so use to their life routine, and afraid of what will happen if they take the step and make this change.
Those people will never work from home, but other people those how want to successes they will end up having everything they dream about and more, they will the financial independence we all dream a bout, but only a few are taking the step to make it happen.
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Just one month ago I decided to join thePlug-In Profit Site. It was very confusing at the beginning, since I am very new to this Internet Marketing, Work from Home business. But, I got lots of help from many other PIPSters, and after a month I can really say that I am starting to see results.
Before I joined the Plug-In Profit Site I joinedGDI, because I wanted to build my own website, but I did nothing with it... and now one month after joining PIPS I have one member on my downline with GDI, that not a lot , but I am only promoting it on one site!
Better results I can see with SFI marketing group and with Leisure audio Books (LAB) I have new members on my team and one of them even joined on my birthday, that was a great birthday present. I even started build my downline with trafic exchange engines, so everithing is going well, slowly but I am on my way up.
Okay. You chose your affiliate program and the products you want to promote.
But you don't know how?
You need to advertise.
One way to advertise, is by posting ads on classified ad boards. There are many free ad board where you can post your ad for free, and allow you to put a link – which is the most important line in your ad.
Another way to advertise you products is by traffic exchange engines. Traffic exchange engines allow you to advertise your products for free and get you a massive traffic to your product pages. How dose it work? After signing up you can go to your member's area. Some of the exchange engine gives you free credits for signing up, and you can "earn" more credits by surfing the website or buying credits. Than you can put a link to your product. This link will show up to others surfing this website as long as you have credits to "pay". One of the best traffic exchange engines is Traffic Swarm. Traffic swarm is a free fully automated exchange engine easy to set (5 minutes and you're done) and it brings you traffic 24/7 every day.
If you want more people to see your products you can even go virally. This is exactly as its sounds – go viral. For example see Traffic Hoopla. Traffic Hoopla is one of the viral exchange engines. It is free to sign-up and use. It's increase the traffic to your site virally. When you sign-up with a viral exchange you are being directed to other traffic exchange engines to place your ad there and all your IDs are being saved on one viral engine. This will generate traffic to your site every day 24/7.
The last way to advertise your products is by article writing and submissions. Learn a bout your products, research them and even try them and then write an article. Post your article to blogs or submit it to article directories.
As you can see there are many ways to promote your products, all you need is to find your niche. There are a lot of free ways to advertise you just have to do the first step.
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